CUSTOMER PSYCHOLOGY
- Do you have an experienced sales or marketing team, but feel like there’s hidden potential?
- Do you want better results and are looking for a method based on real customer thinking?
- Do you want to reach customers more effectively, without relying on memorized phrases and „miracle“ techniques?
Sales is about people – and the better you understand their decision-making, the more successful you will be.
In collaboration with Mindworx, a world leader in customer psychology and behavioral economics, we bring you a unique training program based entirely on scientific insights into human decision-making and how to apply them in sales.
What will you gain?
- Understand the factors that truly influence your customers‘ decisions – and how the situational context of their decision impacts their “why” behind purchasing.
- Learn about four major psychological barriers that can hinder successful sales – and how to effectively work with them.
- Discover five principles of motivation that predominantly work at the subconscious level. Traditional sales techniques often fail because they appeal to conscious logic.
The training is based on the SURF™ methodology, which brings a transformational shift in sales approach and leads to measurable improvements in business outcomes.
How does the training work?
The program is interactive, based on a workshop format and practical feedback activities that help participants immediately apply new insights into their work.
It’s not about theory – it’s about real tools you can use right away in your job.
